i believe its like permanent straightening. if you have wavy or curly or frizzy hair. this is the way to get straight hair
What is Brazilian hair straightening?
hope this helps!
What is Brazilian hair straightening?
Girls with unruly curls, rejoice: a new straightening system from Brazil is arriving in stateside salons, ready to tame even the worst-behaved manes. The process, called 閳ユ竼scova progressiva閳?(progressive blowdry) heat-seals the hair cuticle with keratin, a protein similar to those naturally occurring in human hair. 閳ユ窊verybody has been amazed at the results,閳?said Mark Garrison, whose New York salon has been offering the treatment for about a month. 閳ユ窔t's topical, so it's not a chemical alteration to the hair. And it really wipes out the frizz.閳?Unlike Japanese thermal straightening, which Garrison said is basically a perm in reverse, the Brazilian keratin system causes minimal damage to the hair. Applications cost between $200 and $600, and last anywhere from two to four months, depending on the hair type. Visit braziliankeratin.com to find out more about the treatment and locate a salon.
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